Store Takeover GridMicrosoft Store, 2018
Art Direction, Photography, Retouching
My Role: Art Direction, Photography, Retouching, Layout
Brief: Show off the entire family of devices available in the Microsoft Store in a takeover-style layout for Instagram grid.
Concept: The idea was to make each square it’s own stand-alone piece of content in feed. The rollout lasted 12 days, one post per day. On the final day, suprise! the 3 x 4 IG grid reveals the bigger picture: all the Microsoft Store accessories and devices in one place.
This series warranted the top-3 most engaged posts in history for @microsoftstore!
Creative Director: Tony Nichols
Art Director: Matt Goldberg
Art Director: Lawerence Benjamin
Copywriter: Sam Nachbar
Strategist: Gabby Cohen
Social Media Director: Jane Lee