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Social Campaign / Activation
Art Direction, Concepting, Design, Video Directing

Client: Turner “T-Nets” (TNT, TBS, Tru-TV)
Brand: MORE
My Role: Art Direction, Concept, Design, Branding

Agency: Cashmere
Group Creative Director: Juliette Geraghty
Creative Director: Chris Salamat
Associate Creative Director: Malika Jones
Senior Art Director: Matt Goldberg
Copywriter: Jewell Donaldson
Motion Designers: Chet Brown, Sage Shutty, Garett Hernandez
Graphic Design: Jio Jim
Editor: Tony Grosz, George Streicher

“T-Nets” came to us looking for ways to amplify Black voices in their network. From both on-camera talent as well as their internal employees. The result was a new brand for Turner - MORE activation and a year long social campaign with varrying legs. 

Instagram | Twitter 

Case Study Video

Various Social

MORE Days For Black History

Employee Interviews

MORE “Good Trouble” for NBA All-Star Weekend

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Matt Goldberg ©