Creative Chameleon living in Los Angeles, CA

I love things that are weird and pleasant, colorful and simplistic.

I’m proud of all the work I’ve done. Apart from my client projects, a couple other things come to mind:

Reblogged by Inzane_Johnny twice!

Something I designed was picked up by Hypebeast

Once a GCCO said to me “you have the best clothes!”

Founder / Creative Director of the annual holiday compilation series Let Your Heart Be Light

Musician / Creator at Gobi Blank

Designer at None Apparel

Creator / Host of How to Breathe Underwater (KHSU) A weekly exploration of ethereal pop through the ages. (2013 - 2017)

Co-founder / Promotor of two successful experimental music series’:
The Constellation Music Series (Eureka, CA, 2016)
Casserole (Los Angeles, 2019 - 2020)

Creator / Host of “Best Karaoke in Humboldt County” (North Coast Journal) 3 years running at Richards’ Goat (Arcata, CA 2015 - 2017) 

I know I’m forgetting stuff...

Take a peek at my


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Art direction, Concept Ideation, Photography, Retouching, Design, Social Media, Communication, Writing.     


Creative Direction, Storytelling, Communication, Presenting, Treatments / Decks, Studio Art Direction, Comps / Mock-ups, Illustration,  Branding, Marketing,  RFP / New Business, Audio Production, Radio.


Photoshop, Illustrator, InDesign, Lightroom, Capture One, Keynote, GSuite, Office 365, Reason, Audition, Logic.


The Book Shop School for Ads
Portfolio, Art Direction
2020 - Present

Humboldt State University
B.A. English; Writing Practices
Minor: Broadcast Journalism
2011 - 2014


Freelance, Agency
Art Director Sep. 2019 - Current | Los Angeles, CA

Wunderman Thompson
Art Director
Partnered with a copywriter within a social team to develop creative campaign, social assets and strategy for various wine brands. In addition, I was also utilized heavily in new business and pitches.  
Clients included: Treasury Wine Estates; 19Crimes, BV, St.HubertsTheStag

Art Director, Brands 
Managed creative teams and projects across Digital, A/V, and Social to create original content as part of a social media strategy.
Clients included: Cisco, Spotify

Art Director 
Designed and executed numerous social assets as part of a holiday campaign strategy for a leading Tech industry brand.

On-set Art Director
Assisted Production Designer in building and styling several different set-types for Quinn XCII - Stacy music video.

Assoc. Art Director
Jan. 2017 -  July 2019 | Pasadena, CA

Art Director on AOR Microsoft non-gaming social channels.

Full-time creative responsible for art directing projects from concept to execution while working within a brief to develop social media content year round. This entailed: ideating and concepting original content, presenting and pitching work, shooting and directing photoshoots, photo retouching, directing designers and motion designers towards a finished piece of art, crafting decks, creating mocks, working on RFPs and new business pitches.
Clients included: Microsoft; Surface, Windows, Bing, Xbox, EDU, AI.

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Matt Goldberg ©